![]() Industry pressures eventually forced them to adopt the same multi-platform setup used by the new generation of mega casinos including Videoslots, Mr. Industry juggernauts such as 32Red, Ladbrokes, Casino Rewards, and Fortune Lounge ran their casinos using Microgaming software exclusively for more than a decade. ![]() In the online world, having the biggest jackpots quickly meant you needed Microgaming, and as a result Microgaming quickly formed partnerships with many of the world’s largest gaming operators. It was Microgaming’s Progressive Jackpot games which really got them noticed – these are discussed in greater detail later in this article, but the long and short of it is that – just like the casinos of Las Vegas – every casino wanted to have the biggest jackpots. As a result, other gaming software providers quickly copied Microgaming’s strategy. In the coming years, as the gaming industry began to take shape, Microgaming’s model protected them from the political and regulatory hurdles that casino operators soon encountered. ![]() The company was originally formed in South Africa, but soon relocated to Europe once it became clear that lax regulation in this region would make for a more profitable business proposition.Īnd lucrative it certainly was – Microgaming quickly established the model of creating a casino platform on which to publish their games and licensing the full package to companies who were eager to run an online casino.
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